CRM Enrichment in Make
Turn a URL on a record into headcount, industry, and what they have been posting.
A CRM record usually arrives with a company URL and little else, and the fields that make it useful — size, industry, whether they are actually active — sit on a public page nobody has time to open. This is the shape of job automation exists for: no interactive step, running on the schedule your sync already runs, and Make can do the whole pass without anyone watching.
- 1A KonbiniAPI accountThe free plan includes 100 credits, which is enough to run this a few times.
- 2Make connectedOAuth or API key.
- 3A real targetA public account, post, or keyword to run it against — the placeholders below are not live values.
Wire it up.
Each step below is a node or action in Make. The KonbiniAPI step is an MCP tool call, and it costs the same credits as the matching REST call.
Good for
- Fill in headcount and industry on records that arrive with only a URL
- Add recent public activity so outreach can open with something current
- Re-enrich on a cadence so the data does not quietly age
- Qualify inbound leads before they reach a person
Trigger on the record or on a schedule, read the public company or person behind its URL, map the fields, and write back. Running it on a schedule as well as on create is what keeps it from going stale.
- 1ScheduleRun nightly so enrichment tracks the CRM rather than trailing it.
- 2Search recordsPull the rows missing enrichment, or those last touched before your freshness cutoff.
- 3Iterator + MCP Client module — linkedin_get_companyWalk the rows and read each company profile — headcount, industry, description.
- 4MCP Client module — linkedin_get_company_postsAdd recent public activity so sales can open with something current.
- 5Update recordsWrite back per row, with a router branching the ones that returned nothing rather than writing blanks over good data.
Other Make workflows
- Monitor creator growthScheduled profile checks for any public account, without a scraper to maintain.
- Weekly competitor reportOne scenario, every competitor, every platform — delivered before the Monday meeting.
- Track follower changesPolling stands in for the webhook these platforms do not offer.
- Content digestA scheduled brief on what was published, not just that something was.
Run this in Make.
One API key works for MCP and the REST API. The free plan includes 100 credits and no credit card.