CRM Enrichment in n8n
Turn a URL on a record into headcount, industry, and what they have been posting.
A CRM record usually arrives with a company URL and little else, and the fields that make it useful — size, industry, whether they are actually active — sit on a public page nobody has time to open. This is the shape of job automation exists for: no interactive step, running on the schedule your sync already runs, and n8n can do the whole pass without anyone watching.
- 1A KonbiniAPI accountThe free plan includes 100 credits, which is enough to run this a few times.
- 2n8n connectedOAuth2 or API key.
- 3A real targetA public account, post, or keyword to run it against — the placeholders below are not live values.
Wire it up.
Each step below is a node or action in n8n. The KonbiniAPI step is an MCP tool call, and it costs the same credits as the matching REST call.
Good for
- Fill in headcount and industry on records that arrive with only a URL
- Add recent public activity so outreach can open with something current
- Re-enrich on a cadence so the data does not quietly age
- Qualify inbound leads before they reach a person
Trigger on the record or on a schedule, read the public company or person behind its URL, map the fields, and write back. Running it on a schedule as well as on create is what keeps it from going stale.
- 1Schedule Trigger or Webhook nodeTrigger on a CRM webhook for new records, or on a schedule to re-enrich the ones you already have.
- 2Database or CRM nodeRead the batch of records that need enriching, so one execution handles many rows.
- 3MCP node — linkedin_get_company / linkedin_get_userFetch the company or person behind each record's URL.
- 4Code nodeMap fields, handle the records where nothing was found, and shape the update payload.
- 5CRM update nodeWrite the enriched values back in one batch.
Other n8n workflows
- Monitor creator growthSelf-hosted, scheduled profile tracking across all five supported platforms.
- Weekly competitor reportSelf-hosted competitive monitoring — automated, recurring, no manual work.
- Track follower changesDetect audience shifts on any account — automatically, on your schedule.
- Content digestA scheduled brief on what was published, not just that something was.
Run this in n8n.
One API key works for MCP and the REST API. The free plan includes 100 credits and no credit card.