Weekly Competitor Reports in Zapier
Your team gets a competitor social summary every week without anyone lifting a finger.
Manually checking competitor accounts every week is repetitive and easy to skip. A Zapier workflow can read supported profiles and recent posts through KonbiniAPI on a schedule and deliver the summary wherever your team reads it.
Before you start
- 1A KonbiniAPI accountThe free plan includes 100 credits, which is enough to run this a few times.
- 2Zapier connectedOAuth or API key. Zapier lists MCP Client as beta.
- 3A real targetA public account, post, or keyword to run it against — the placeholders below are not live values.
Wire it up.
Each step below is a node or action in Zapier. The KonbiniAPI step is an MCP tool call, and it costs the same credits as the matching REST call.
Good for
- Weekly cross-platform recap delivered to the marketing team's Slack
- Automatic competitor content digest for brand strategy reviews
- Scheduled social media audit for agency client reporting
- Pre-meeting brief on what competitors have posted since last week
Workflow steps
Run on a weekly schedule, fetch each competitor's latest data from KonbiniAPI, compile the summary, and send it wherever your team needs it.
- 1Schedule triggerRun every Monday morning — or whatever day fits your team's review cadence.
- 2MCP Client — profile and posts toolsChoose the matching profile and posts tools for each competitor's platform. Use Zapier Looping or multiple MCP steps for multiple accounts.
- 3FormatterCompile the platform-appropriate profile metrics, recent posting activity, and latest content topics into a readable summary.
- 4SendDeliver to Slack, email, Notion, or a Google Doc. Your team gets the report without manual effort.
Other Zapier workflows
- Monitor creator growthScheduled profile tracking across all five supported platforms — no manual checking.
- Track follower changesDetect when any account gains or loses followers — automatically.
- Content digestA scheduled brief on what was published, not just that something was.
- CRM enrichmentTurn a URL on a record into headcount, industry, and what they have been posting.
Run this in Zapier.
One API key works for MCP and the REST API. The free plan includes 100 credits and no credit card.