Competitor analysis in Claude
Bring the competitor's actual posting history into the conversation, then reason about it.
Competitive analysis usually stalls at collection: opening five profiles across five platforms and copying numbers into a document before any thinking starts. With KonbiniAPI connected, Claude does the collection as part of answering, so the conversation begins at the analysis instead of ending there.
- 1A KonbiniAPI accountThe free plan includes 100 credits, which is enough to run this a few times.
- 2Claude connectedOAuth. Remote custom connectors are in beta; free accounts are limited to one.
- 3A real targetA public account, post, or keyword to run it against — the placeholders below are not live values.
Run it.
Once Claude is connected, send one of these. The agent decides which KonbiniAPI tools to call and returns the result in its answer — each successful call costs the same credits as the matching REST call.
Good for
- Find the content gaps between your presence and a competitor's
- See which formats a competitor is prioritizing right now
- Benchmark follower counts and posting volume across a competitive set
- Prepare a competitive summary without gathering the data by hand
Get the Instagram profile for @[competitor] and compare it against @[my brand]. Where are the biggest gaps?
Pull the latest 10 posts from @[brand] on Instagram and identify the pattern in their content strategy.
What has [company] published on LinkedIn recently, and what does it say about their positioning?
Compare @[a], @[b], and @[c] on X — follower counts, posting frequency, and what they post about.
Show me @[brand]'s recent TikTok videos. Which formats are they leaning on?
Search Reddit for posts mentioning [competitor] in the last month. What are people actually saying?
Replace @[username] and [topic] before sending — they are placeholders, not live values.
Other Claude workflows
- Creator researchAsk about an account and bring its public profile and recent posts into the conversation.
- Influencer vettingOne message instead of six tabs and a spreadsheet.
- Brand monitoringCheck what a brand is publishing, and what people are saying back.
- Content analysisGive the model the words, not the view count.
- Lead researchTurn a company name into what they do, how big they are, and what they are saying.
Run this in Claude.
One API key works for MCP and the REST API. The free plan includes 100 credits and no credit card.