Instagram Content Strategy Prompts
These prompts read what an account actually publishes — the feed, the reels, and how the two differ. Connect KonbiniAPI and your assistant can page through both instead of guessing from a profile. Replace the bracketed values before sending.
- 01
Posts vs reels
Fetch @[brand]’s recent Instagram posts and reels separately. How does the mix break down and which performs better?
- 02
Posting cadence
Pull @[brand]’s last 30 Instagram posts and work out how often they publish and on which days.
- 03
Format mix
Look at @[brand]’s recent Instagram posts and break them down by format — single image, carousel, reel.
- 04
Caption style
Fetch the captions from @[brand]’s recent Instagram posts and describe their length, tone, and use of calls to action.
- 05
Top performers
Which of @[brand]’s recent Instagram posts got the most engagement, and what do they have in common?
- 06
Reel strategy
Fetch @[brand]’s recent Instagram reels and describe the formats and hooks they are using.
- 07
Hashtag use
Pull @[brand]’s recent Instagram posts and list the hashtags they use most often.
- 08
Carousel depth
Look at @[brand]’s recent Instagram carousels. How many slides do they typically use and what is on the last one?
- 09
Tagged content
Fetch the posts @[brand] has been tagged in on Instagram. What are other accounts saying about them?
- 10
Highlights structure
Fetch @[brand]’s Instagram highlights and tell me how they have organized their evergreen content.
- 11
Content calendar
Based on @[brand]’s last month on Instagram, sketch what their content calendar probably looks like.
Replace @[username], [topic], and other bracketed placeholders with real values before sending.