LinkedIn Content Strategy Prompts
LinkedIn coverage is profile- and company-based: people, their posts and articles, company pages and their posts, single posts, and video transcripts. There is no keyword search, so every prompt starts from a profile or company you already have. Replace the bracketed values before sending.
- 01
Cadence
Fetch [company]’s recent LinkedIn posts and work out how often they publish.
- 02
Format mix
Look at [name]’s recent LinkedIn posts and break them down by format — text, image, video, article.
- 03
Hook analysis
Read the opening lines of [name]’s best performing LinkedIn posts. What do they have in common?
- 04
Length patterns
Fetch [name]’s recent LinkedIn posts and tell me how long they typically run.
- 05
Articles vs posts
Compare [name]’s LinkedIn articles against their posts. What goes in each?
- 06
Top performers
Fetch [company]’s recent LinkedIn posts and show the five with the most engagement.
- 07
Underperformers
From [company]’s recent LinkedIn posts, which did worst and what is different about them?
- 08
Video strategy
Get the transcripts of [company]’s recent LinkedIn video posts and describe how they structure them.
- 09
Personal vs company
Compare how [name] writes on LinkedIn against how [company] writes.
- 10
Recurring themes
Read [name]’s recent LinkedIn posts and identify any series or recurring themes.
- 11
Calls to action
Fetch [company]’s recent LinkedIn posts and tell me how they end — what are they asking for?
Replace @[username], [topic], and other bracketed placeholders with real values before sending.