Content Research
See what already works in your category before you commit a production budget.
Content research usually means scrolling until a pattern appears, which costs an afternoon and produces a hunch. Keyword and hashtag search return the strongest posts in a category with their metrics attached, and transcripts turn the videos among them into text. You end up with the formats, the hooks, and the numbers behind them in a spreadsheet rather than in your head.
Build it into a product.
Search by keyword and hashtag to get the posts that already perform in a category, then transcribe the videos among them so the hooks are text you can compare.
Supported responses use a consistent ActivityStreams 2.0-based model. Shared concepts map to consistent fields, while platform-specific capabilities remain documented. Standard calls use one credit; batch endpoints charge one credit per submitted ID. Failed and timed-out requests are automatically refunded.
Or run it in a tool you already use.
The same endpoints are available as MCP tools. Connect a supported client once and the work becomes a question you ask or a step in a scheduled workflow — with no integration to build.
Chat — research content ideas on demand
Ask ChatGPT or Claude to surface what content formats and topics are working in your category, with the posts and their numbers fetched as part of the answer.
Example prompts
- What content formats are performing best in the [category] space on TikTok?
- Find top-performing Instagram posts about [topic] — what themes and formats show up most?
- Read the transcripts of the top 5 TikToks for [topic] and tell me how each one opens.
- What hooks do the highest-engagement posts about [topic] use in their first five seconds?
Automation — weekly content briefing
Run scheduled searches and deliver a content briefing to your team every week, with the numbers already attached.
Example workflow
A weekly workflow that searches TikTok and Instagram for the top content in your category, transcribes the top three videos, and delivers a briefing to your content team.
What this covers.
Public data only. Supported endpoints return what the platform serves publicly, and reaching it never depends on a connected account — so private analytics for accounts you own are outside what this can answer.
- Pull the strongest posts for a topic before planning a campaign
- Read what high-performing videos say, not just how they are captioned
- Compare formats across TikTok, Instagram, and Reddit in one pass
- Hand a content team evidence rather than a list of references to go and find
Try it with your own accounts.
Get a free API key and make the first call. 100 credits, every platform, both interfaces, no credit card.