Brand monitoring in ChatGPT
Check what a brand is publishing, and what people are saying back.
Brand monitoring has two halves and the second one is harder: what the brand posted is on its profile, but what people said about it is scattered across comment threads and communities. KonbiniAPI reaches both, so ChatGPT can answer the owned-channel question and the mention question in the same conversation.
- 1A KonbiniAPI accountThe free plan includes 100 credits, which is enough to run this a few times.
- 2ChatGPT connectedOAuth. Availability depends on your plan — Plus and Pro need developer mode turned on.
- 3A real targetA public account, post, or keyword to run it against — the placeholders below are not live values.
Run it.
Once ChatGPT is connected, send one of these. The agent decides which KonbiniAPI tools to call and returns the result in its answer — each successful call costs the same credits as the matching REST call.
Good for
- Track your own accounts and your competitors' on one cadence
- Read what people are saying about a brand in Reddit communities
- Spot a competitor's campaign in the week it launches
- Pull the numbers for a monthly brand report
Get the current TikTok and Instagram profiles for @[brand] — followers, post count, and recent activity.
What has @[brand] posted on Instagram in the last two weeks? Summarize the themes.
Search Reddit for mentions of [brand] in the past month and summarize the sentiment.
Compare @[our brand] and @[competitor] on X — audience size and posting frequency.
Pull the comments on @[brand]'s most recent TikTok video. What are people responding to?
What is [company] publishing on LinkedIn, and how often?
Replace @[username] and [topic] before sending — they are placeholders, not live values.
Other ChatGPT workflows
- Creator researchAsk about an account and bring its public profile and recent posts into the conversation.
- Competitor analysisBring the competitor's actual posting history into the conversation, then reason about it.
- Influencer vettingOne message instead of six tabs and a spreadsheet.
- Content analysisGive the model the words, not the view count.
- Lead researchTurn a company name into what they do, how big they are, and what they are saying.
Run this in ChatGPT.
One API key works for MCP and the REST API. The free plan includes 100 credits and no credit card.