Audience Research
Find out who shows up around a topic, and what they say when they do.
Native analytics describe the accounts you already own, which is the one audience you did not need to research. Public data covers the rest: the comment threads under a creator’s posts, the follower list on a TikTok account, the feeds behind a hashtag or a location. Read those and you get the people around a topic and the words they use for it, rather than a demographic estimate for your own page.
Build it into a product.
Start from a hashtag or a location rather than an account, open the comments under whatever it surfaces, and read the follower list of the accounts that keep appearing.
Supported responses use a consistent ActivityStreams 2.0-based model. Shared concepts map to consistent fields, while platform-specific capabilities remain documented. Standard calls use one credit; batch endpoints charge one credit per submitted ID. Failed and timed-out requests are automatically refunded.
- Get videos with tagTikTokGET /v1/tiktok/tags/{tagName}
- Get video commentsTikTokGET /v1/tiktok/videos/{videoId}/comments
- Get user followers listTikTokGET /v1/tiktok/users/{username}/followers
- Get posts by locationInstagramGET /v1/instagram/locations/{locationId}
- Search postsRedditGET /v1/reddit/search/posts
- Get post commentsRedditGET /v1/reddit/posts/{postId}/comments
Or run it in a tool you already use.
The same endpoints are available as MCP tools. Connect a supported client once and the work becomes a question you ask or a step in a scheduled workflow — with no integration to build.
Chat — ask who is around a topic
Ask ChatGPT or Claude to gather the posts under a hashtag and the discussion beneath them, then summarize who is showing up and what they are saying.
Example prompts
- Pull recent TikTok posts tagged #[hashtag] and summarize what the commenters have in common.
- Read the comments on @[creator]’s last 5 videos. What do people ask about most?
- Who posts about [topic] near [city] on Instagram? Check the location feed.
- Summarize the objections that come up in the comments on [topic] content.
Automation — track the discussion over time
Run the same hashtag and comment reads on a schedule so shifts in who shows up and what they say are visible as change rather than as impression.
Example workflow
A fortnightly n8n workflow that reads a hashtag feed, pulls the comments on the top posts, and appends everything to a table with the run date.
What this covers.
Public data only. Supported endpoints return what the platform serves publicly, and reaching it never depends on a connected account — so private analytics for accounts you own are outside what this can answer.
- Read the comments under a creator’s posts before deciding their audience is yours
- Pull hashtag and location feeds to find where a topic concentrates
- Check who follows an account rather than assuming from its follower count
- Compare the discussion around a topic between two dates
Related jobs
- Creator DiscoveryFind the accounts worth vetting, before you have a handle to look up.
- Influencer VettingTurn a handle into a public profile, recent posts, and engagement signals on every platform the creator publishes on.
- Creator BenchmarkingPut a creator’s numbers next to their peers’, on fields that mean the same thing.
Try it with your own accounts.
Get a free API key and make the first call. 100 credits, every platform, both interfaces, no credit card.