Creator Discovery
Find the accounts worth vetting, before you have a handle to look up.
Vetting assumes you already have the name. Discovery is the step before it, and it is usually somebody scrolling a hashtag with a notes app open. Search returns accounts and content by keyword instead, so a category becomes a list — and resolving each result into a profile turns that list into something you can sort by follower count and engagement, then cut down to the names worth a closer look.
Build it into a product.
Search accounts and content by keyword on each platform, then resolve whoever is behind the results into a profile you can score.
Supported responses use a consistent ActivityStreams 2.0-based model. Shared concepts map to consistent fields, while platform-specific capabilities remain documented. Standard calls use one credit; batch endpoints charge one credit per submitted ID. Failed and timed-out requests are automatically refunded.
- Search usersTikTokGET /v1/tiktok/search/users
- Search videosTikTokGET /v1/tiktok/search/videos
- Get user profileTikTokGET /v1/tiktok/users/{username}
- Search mediaInstagramGET /v1/instagram/search
- Search usersRedditGET /v1/reddit/search/users
- Search postsRedditGET /v1/reddit/search/posts
- Get user profileRedditGET /v1/reddit/users/{username}
Or run it in a tool you already use.
The same endpoints are available as MCP tools. Connect a supported client once and the work becomes a question you ask or a step in a scheduled workflow — with no integration to build.
Chat — describe the creator, get candidates
Ask ChatGPT or Claude to search a platform for accounts and content in a niche, then look up the ones worth keeping.
Example prompts
- Search TikTok for creators posting about [topic]. Who has the most engagement relative to their size?
- Find Instagram accounts posting under #[hashtag] and give me their follower counts.
- I need 10 TikTok creators in the [niche] space under 100k followers. Search and shortlist.
- Who is posting about [product category] on TikTok that I would not already know about?
Automation — a standing discovery run
Run the same searches on a schedule so new accounts entering a niche show up in a list rather than in someone’s feed.
Example workflow
A monthly n8n workflow that searches three hashtags, resolves every new account it has not seen before, and appends the ones over a follower threshold to a shortlist.
What this covers.
Public data only. Supported endpoints return what the platform serves publicly, and reaching it never depends on a connected account — so private analytics for accounts you own are outside what this can answer.
- Build a shortlist for a campaign brief from a topic rather than a referral
- Find the accounts posting about a category you are about to enter
- Surface smaller creators in a niche before their rates catch up with their reach
- Refresh a discovery list quarterly so a roster does not go stale
Related jobs
- Influencer VettingTurn a handle into a public profile, recent posts, and engagement signals on every platform the creator publishes on.
- Creator BenchmarkingPut a creator’s numbers next to their peers’, on fields that mean the same thing.
- Audience ResearchFind out who shows up around a topic, and what they say when they do.
Try it with your own accounts.
Get a free API key and make the first call. 100 credits, every platform, both interfaces, no credit card.