Brand Monitoring
Keep owned and earned activity in one dataset, on one schedule.
The accounts you run and the posts other people make about you are two different questions, and most teams answer them in two different tools. They do not have to be. Profile calls cover the accounts you own on all five platforms, and keyword search covers mentions on TikTok, Instagram, and Reddit. Run both on the same cadence and owned and earned activity land in one table, with shared fields normalized consistently and each collection time recorded.
Build it into a product.
Track your own accounts and search for mentions of the brand elsewhere, both on the same cadence, so owned and earned activity land in one dataset.
Supported responses use a consistent ActivityStreams 2.0-based model. Shared concepts map to consistent fields, while platform-specific capabilities remain documented. Standard calls use one credit; batch endpoints charge one credit per submitted ID. Failed and timed-out requests are automatically refunded.
- Get user profileTikTokGET /v1/tiktok/users/{username}
- Get user videosTikTokGET /v1/tiktok/users/{username}/videos
- Search videosTikTokGET /v1/tiktok/search/videos
- Get user profileInstagramGET /v1/instagram/users/{username}
- Get user postsInstagramGET /v1/instagram/users/{username}/posts
- Search mediaInstagramGET /v1/instagram/search
- Get user profileRedditGET /v1/reddit/users/{username}
- Get user postsRedditGET /v1/reddit/users/{username}/posts
- Search postsRedditGET /v1/reddit/search/posts
- Get user profileXGET /v1/x/users/{username}
- Get user postsXGET /v1/x/users/{username}/posts
- Get user profileLinkedInGET /v1/linkedin/users/{username}
- Get user postsLinkedInGET /v1/linkedin/users/{username}/posts
Or run it in a tool you already use.
The same endpoints are available as MCP tools. Connect a supported client once and the work becomes a question you ask or a step in a scheduled workflow — with no integration to build.
Chat — check any brand account on demand
Use ChatGPT or Claude to get a quick read on any brand’s social presence. Follower counts, recent posts, and posting frequency, fetched from the platform when you ask.
Example prompts
- Get the current TikTok and Instagram profiles for @[brand]. Summarize their social presence.
- What’s @[brand] posting on TikTok this week? Get their 5 most recent videos.
- Has @[brand] changed their posting frequency on Instagram? Check their recent post dates.
- Search TikTok for videos mentioning "[brand name]" — what’s the most recent content?
Automation — scheduled brand health checks
Set up a recurring workflow that monitors your brand accounts (and competitors) on a schedule. Log follower counts over time, detect changes, and alert your team to anything notable.
Example workflow
A daily Zapier workflow that checks follower counts for your own brand accounts and three competitor brands, logs everything to a Google Sheet, and sends a weekly summary to the marketing team.
What this covers.
Public data only. Supported endpoints return what the platform serves publicly, and reaching it never depends on a connected account — so private analytics for accounts you own are outside what this can answer.
- Track follower growth on your own accounts without checking five apps
- Catch organic posts about your product while they are still small
- Keep owned and earned activity on one timeline for reporting
- Build a follower history you can put in a board deck without re-typing it
Related jobs
- Competitor MonitoringTrack what competitors post and how fast they grow — without opening their profiles.
- Social ListeningFind what people are posting about your brand or category, then read the discussion underneath.
- Reddit Community MonitoringWatch the subreddits your category actually lives in, thread by thread.
Try it with your own accounts.
Get a free API key and make the first call. 100 credits, every platform, both interfaces, no credit card.