Social Listening
Find what people are posting about your brand or category, then read the discussion underneath.
A mention that matters looks exactly like one that does not until somebody reads the thread. Search each platform for the terms you care about, keep the results, and open the comments on whatever stands out — on a schedule, so the first you hear of something is not from a customer. Keyword search covers TikTok, Instagram, and Reddit; on X and LinkedIn you follow the accounts and posts directly.
Build it into a product.
Run the same keyword searches on a fixed schedule across platforms, then open comment threads on whatever stands out.
Supported responses use a consistent ActivityStreams 2.0-based model. Shared concepts map to consistent fields, while platform-specific capabilities remain documented. Standard calls use one credit; batch endpoints charge one credit per submitted ID. Failed and timed-out requests are automatically refunded.
Or run it in a tool you already use.
The same endpoints are available as MCP tools. Connect a supported client once and the work becomes a question you ask or a step in a scheduled workflow — with no integration to build.
Chat — ask what’s being said, right now
Use ChatGPT or Claude to search TikTok, Instagram, and Reddit by keyword, hashtag, or username. Get a summary of what's being posted, who's posting it, and how it's performing.
Example prompts
- Search TikTok for videos about "[topic]". What are the top results and how are they performing?
- Search Instagram for posts tagged with #[hashtag]. Who are the most active posters?
- What are people saying about "[brand name]" on Reddit right now? Search for recent mentions.
- Search TikTok for "[product category]". What content formats and messages are resonating most?
Automation — scheduled listening at scale
Run automated searches on a schedule and log the results. Track what’s being said about a topic or brand over time without manual effort.
Example workflow
A daily n8n workflow that searches TikTok for a brand keyword, logs the top results to a spreadsheet, and flags any videos with unusually high engagement.
What this covers.
Public data only. Supported endpoints return what the platform serves publicly, and reaching it never depends on a connected account — so private analytics for accounts you own are outside what this can answer.
- Watch for mentions of a brand or product across TikTok, Instagram, and Reddit
- Read the comment threads under a post instead of judging it by its view count
- Research how a category is talked about before committing to a campaign
- Run the same keyword searches on a fixed cadence so the results stay comparable
Related jobs
Try it with your own accounts.
Get a free API key and make the first call. 100 credits, every platform, both interfaces, no credit card.